[CEONEWS = Representative reporter Lee Jae-hoon] Amazon founder Jeff Bezos and Apple CEO Tim Cook. Both are CEOs of the world's largest companies and have led innovation, but their leadership and management philosophy are sharply different. The second session of CEONEWS' "CEO DNA Analyst" compares and analyzes the management DNA of two leaders that emphasize detailed strategies and meticulous execution.

■customer obsession vs. product obsession

Bezos' leadership is represented by a thorough 'customer obsession'. "Listen to customer complaints. His philosophy of "That is the starting point of innovation" has led to continuous innovation and investment to meet customer needs. Amazon has continuously advanced fast delivery systems and personalized recommendation algorithms to improve customers' shopping experiences.

Tim Cook, on the other hand, is the leader of 'Product Obsession'. He focused on quality and supply chain management to launch the perfect product. Apple has further consolidated its value as a premium brand through detailed quality control from product design to manufacturing processes.

■long-term vision vs. detailed management

Bezos always emphasized a long-term vision of more than 10 years. His famous philosophy, 'Day 1 (First Day),' encouraged him to constantly challenge himself without letting go of the string of innovation within the organization. He did not fear failure and made a big vision for bold investments in the future, especially the expansion of cloud services such as AWS.

On the other hand, Tim Cook was called the "master of operation" and showed a detailed management style that maximizes efficiency and profitability. While maintaining creativity and innovation in the Jobs era, Apple has grown into the world's most profitable company by demonstrating supply chain efficiency and cost management capabilities.

■ approach to innovation: experiment vs. perfectionist

Bezos chose a number of small experiments and methods of innovation through failure. Under his belief that "fear failure cannot innovate," Amazon has promoted numerous new businesses and projects, and even failure in the process has been the foundation for innovation.

Tim Cook, on the contrary, took a perfectionist approach. It is a method that repeats thorough testing and quality improvement before the product is released, and does not release it unless it is in perfect condition. This provided consumers with a perfect product experience and played a major role in maintaining Apple's reputation.

■ Comparison of Business Performance with Stock and Property

Bezos founded Amazon and grew it into the world's largest online shopping mall and cloud service company, and during his tenure, Amazon's market capitalization reached a record level of over $1.7 trillion. Currently, his personal wealth is valued at over 160 billion dollars, and he has established himself as one of the richest people in the world. He also expanded his influence in various fields, including establishing the space exploration company Blue Origin to challenge the next generation of space industries.

Tim Cook led Apple and succeeded in raising corporate value to more than $3 trillion for the first time. Since the Jobs era, the company has continued to grow its profitability and has achieved record sales every year, especially its flagship products such as iPhones, iPads, and Macs, maintaining a steady global market share. Cook's personal fortune is as small as $2 billion compared to Bezos, but under his leadership, Apple is recognized as the most valuable brand in the world.

■commonality: The power and sustainability of detail.

The biggest commonality between Bezos and Cook is their obsession with detail. Each detail is important to each of the two CEOs, who put great effort into maximizing customer service and product completeness. Additionally, both individuals value the sustainable growth of the enterprise, and designed and implemented the enterprise strategy from a long-term perspective. It is also similar in that it continued to pursue innovation and encouraged innovation and challenge in the company's internal culture.

■ conclusion: The value of difference, the path to innovation.

Bezos and Cook grew their businesses in different ways, but in the end, their ultimate goal was 'innovation'. Customer-centered innovation and product-centered innovation appeared in a form optimized for each environment and corporate culture. The difference between the two leaders remains an interesting example of leadership diversity and the path to innovation.