[C WORLD Special Feature] Tim Cook’s Declaration: “There Is No iPhone Without AI”

[CEONEWS = Reporter Kim So-young] Apple has announced that it will officially integrate on-device AI technology into the next generation of iPhones, signaling a major shift in the global IT ecosystem. At Apple’s recent Worldwide Developers Conference (WWDC), CEO Tim Cook declared, “We can no longer imagine an iPhone without AI,” making it clear that AI will be a core component of all future Apple products.

■ ‘Apple Intelligence’: The Core of AI Innovation

Tim Cook introduced the newly coined term ‘Apple Intelligence (AI)’ during his presentation, positioning AI not as a mere assistant, but as the heart of the user experience. Unlike cloud-based AI, Apple’s on-device AI processes data entirely on the device itself, aiming to strengthen privacy and security while providing faster and more sophisticated real-time personalized experiences.

This strategy marks a major shift for Apple, which has traditionally focused on hardware-based innovation. By placing AI at the center of its products, Apple is ushering in a new era where user interaction is reimagined beyond just hardware performance.

■ A Global IT Market Reshaped by AI

With Apple declaring an AI-centric strategy, competitors like Samsung and Google are on alert. Samsung has already enhanced AI functions in its recent Galaxy series to respond to market trends, but Apple’s comprehensive and systematic AI strategy is expected to prompt Samsung to further adjust its approach. Google, which has been building its own AI ecosystem through Pixel devices, will likely face intensified competition as Apple leverages its powerful brand influence in the AI space.

Experts say Tim Cook’s announcement marks a shift in competitive standards in the AI era—from technical perfection to the quality of user experience. As a result, innovation centered around AI is expected to accelerate not only in the smartphone sector but across the entire IT ecosystem.

■ Is Apple’s AI the Beginning of a User Experience Revolution?

This announcement by Apple signifies more than just the adoption of new technology. With AI becoming deeply integrated into mobile devices—tools that are closely intertwined with human lives—there is a strong possibility that users’ daily experiences will fundamentally change. With technology that can anticipate user habits and provide real-time personalized services, AI is expected to redefine the relationship between humans and devices.

Tim Cook’s declaration that “There is no iPhone without AI” now serves as more than a technological statement—it is a signal of a broader paradigm shift in daily life. The world is watching closely to see how Apple’s AI-driven revolution in user experience will reshape the lives of users around the globe.